Writing FCE part 1 Sample Essay 3

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Your English class has had a discussion about advertising.

Your teacher has asked you to write a composition about the following statement:

Advertising plays an important role in modern life.

Write your composition in 140-190 words in an appropriate style.


MY ESSAY PLAN: It took only 5 minutes to make a simple plan

INTRO: The media, T.V. radio and films, magazines. Big audience.

PARAGRAPH 1 AGREE WITH THE TITLE: Convince people to buy with fear, humour and creating ‘need’.

PARAGRAPH 2 DISAGREE WITH THE TITLE: Competing with the neighbour. Consumerism. Out of touch if you don’t buy.

CONCLUSION: People believe it. Brainwashing. Obsession with image + fashion. Has created stress and envy.



In recent times, T.V. has been reaching a huge worldwide audience while advertising has become increasingly important in our daily lives. It is also present, however, in the cinema, magazines, newspapers and Internet. It now dominates our lives.

Although this is a great opportunity for the media to make money, it can have a negative influence on the general public. Nowadays it seems there are no limits. Advertising campaigns sell products using fear, sex, humour, violence and above all by creating competition between people and a ‘need’ for a product.

Buying a bigger car, a T.V. or more expensive perfume than your neighbour is causing excessive consumerism. We are victims of fashion. If you do not buy the latest smart phone or computer you are out of touch with the modern times. A teenager wearing the wrong clothes or using an old mobile is seen as a ‘freak’.

In conclusion, there is no doubt about the importance of advertising in modern life. Nevertheless, it has created stress and envy. Many people do not realize they are being brainwashed and spend money without thinking.



  • You only need a couple of ideas for each argument in paragraphs 1 + 2.
  • Try to use more descriptive adverbs and adjectives such as; huge, increasingly, the latest.
  • Include stylish language like: although, however, above all or nevertheless.
  • Prepositions followed by gerund are good style and win marks in writing exams!